Building your Brand

What is a brand? Which are the necessary actions towards building a brand for a company? Which are the deterministic factors that shall be considered during the process? This article aims at answering these questions and provide guidelines with regards to building a brand for every business venture in the making. Initially, to define the … More Building your Brand

Who is a leader and what is true leadership?

In our everyday language we talk about leaders and leadership but defining these terms with accuracy is not an easy job. Since antiquity, leaders have been the most influential persons among societies, who influenced and leaded people towards certain destinations, shaping various societal statuses and norms, forming organizations or even states. However, the term has … More Who is a leader and what is true leadership?